About Reddit
Reddit is a GOLDMINE for those who know how to leverage it. You must be thinking:
And the answer to this, my friend, is YES!
But the biggest issue is that most people aren’t able to crack it because they treat it like regular platforms such as LinkedIn, Facebook, or Instagram, where you announce what you’re building and expect people to respond with praise. Reddit, however, works differently—in fact, this kind of behavior can even get you banned.
Reddit is home to dedicated communities, known as subreddits, covering everything from politics and cats to quantum mechanics and organic farming—essentially anything you can think of.
Playing the Community Game Right
These subreddits are highly moderated to keep out spam and maintain relevance, ensuring that visitors have a good experience, whether they’re learning or just enjoying the content.
Given this strict moderation, how do you sell your product? The answer is simple: YOU DO NOT SELL. Instead, you contribute and help others.
Yes, the barrier to entry is high, but that also means only sincere and clever users make it. Because of its strict nature, Reddit is filled with genuine people—potential target users, not bots.
In fact, you need karma (points earned by commenting, posting, and engaging) to even make posts in certain subreddits.
How to Leverage Reddit for Marketing or a Launch
- Choose Your Subreddits Wisely: Select your subreddits carefully. While there’s no magic hack for Reddit, you should pick subreddits based on your content. For instance, if you’re starting an online yoga business, search for communities related to fitness, yoga, health, and nutrition. Look for questions like, “Should I get started with yoga?” or “Which type of yoga should I begin with?” These will lead you to communities where potential leads are likely asking similar questions.
- Research & Understand Your Audience: The key is to engage without selling. People will have genuine questions seeking help—guide them, and direct them to your blog with detailed, helpful articles that expose them to your services. Create a funnel that starts with providing genuine value.
- Time it Well: Timing is important on Reddit. Here’s a detailed analysis on when to post for maximum visibility.
- Refrain from Spamming: Never flood a community with irrelevant links. Go through the community guidelines and ensure your contributions are meaningful.
Like any promising channel, you’ll need to invest time exploring Reddit, understanding how to play the game, and engaging thoughtfully. If you’re a founder, check out subreddits for entrepreneurs and product launches to get started, and soon enough you’ll be viewing Reddit like:
